MTV President Atkins to Leave Amid Network Ratings Slump
- Atkins led effort to reclaim young viewers with music, digital
- VH1 boss Chris McCarthy adds oversight of MTV in expanded role
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Sean Atkins, the media veteran hired last year by Viacom Inc. to right the ship at MTV and bring the network back to its music roots, is stepping down.
Chris McCarthy, president of Viacom’s VH1 and Logo, will add MTV to his purview and continue reporting to Doug Herzog, president of Viacom’s music and entertainment group, according to a company statement Monday. Atkins will stay on as a consultant through January to help with the transition, according to a memo to staff.