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Goldman Sachs Advertises on Spotify to Recruit Young Employees

  • Investment bank has also worked with Snapchat, Vox Media
  • Company overhauled recruiting of college students in June
Spotify Presents An Intimate Evening With Shane McAnally
Photographer: Jason Davis/Getty Images

Goldman Sachs Group Inc. is running recruiting ads on Spotify, the music streaming service in which it’s an investor, as part of a retooled effort to reach young potential employees.

The audio and banner ads appearing in the U.S. and U.K. link to Goldman’s app and introduce potential recruits to different parts of the company. One of Wall Street’s largest investment banks, Goldman is trying to entice potential applicants by stressing the opportunity to have a positive impact on society.