Ban Sought in U.S. for YouTube Ads ‘Masquerading’ as Kids’ Shows
- Privacy groups bring debate over children’s ads to the web
- Marketing to kids is restricted on traditional TV, not online
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Consumer privacy watchdogs asked U.S. regulators to stop Google and other companies from running online children’s programs laden with unlabeled advertisements for such products as snack foods and toys on websites including YouTube and Instagram.
The complaint dated Friday to the Federal Trade Commission extends the debate over marketing to children, which long has been restricted on traditional television, to online channels that increasingly are drawing attention from youths -- and advertisers.