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Why Did Lamborghini Give Marvel a Huracán to Destroy in Dr. Strange?

The brand let Marvel use six of its flagship supercars while filming, and at least one was wrecked in a key scene. With a mostly young audience watching these movies, is this smart product placement?
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Photographer: Susie Allnut/Marvel

In the latest Marvel Comics film, Doctor Strange, the titular character is a wealthy neurosurgeon who loses the use of his hands in a car crash and who, in his quest to regain their function, gains the mystical powers that make him a superhero. The crash is therefore a key plot point. And thus an important product placement opportunity.

The Agents of S.H.I.E.L.D. have their Acuras, Iron Man has his Audi R8. So what does Steven Vincent Strange (Benedict Cumberbatch) drive during his harrowing and life-altering wreck? A 10-cylinder, wedge-shaped, screaming hunk of menace: the $237,250 Lamborghini Huracán LP610-4.