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Salesforce Won’t Bid for Twitter, Saying Two Companies Don’t Fit

  • Benioff was pressured by investors not to make an offer
  • Salesforce was seen as most-likely bidder as others bailed
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Updated on Inc. will not bid for Twitter Inc. because the business software company and the social media business would be a poor fit.

Twitter Inc. shares tumbled on the news because Salesforce was one of the last remaining serious bidders. Salesforce stock jumped on relief it won’t spend billions of dollars on a business that some investors considered a departure from its core.