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How Three Activists Confront Companies on Diversity and Prevail

Arjuna, Pax, and Trillium seek data and action on gender pay gaps – and have gotten it from some tech giants. Next, they're zeroing in on financial firms.

When it came to protecting gay employees, J.B. Hunt Transport was one of the last holdouts.

The Arkansas-based trucking company hadn’t gotten any reports of discrimination based on sexual orientation or gender identity, officials told shareholder activist Brianna Murphy. And after her firm, Trillium Asset Management, filed a resolution asking Hunt to adopt policies explicitly protecting LGBT workers from bias, the company’s board recommended voting against the proposal. It was unnecessary, the company said.