Deals
Ad Heavyweight WPP Buys Triad Retail in Digital Commerce Play
- Triad has clients including Walmart, Sam’s Club, EBay
- Acquisition gives WPP’s Xaxis reach into online shoppers
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WPP Plc, the world’s largest advertising company, agreed to buy closely held e-commerce specialist Trial Retail Media LLC to extend its reach into online shopping.
WPP is buying St. Petersburg, Florida-based Triad through its media and advertising technology company Xaxis, according to a statement Thursday. Terms of the deal weren’t disclosed.