Pursuits
Once Hot U.K. Startup Mind Candy Imperiled as Sales Plummet
- Company needs to grow sales and renegotiate loan repayments
- Moshi Monsters creator has struggled to create another hit
Moshi Monsters
Photographer: Dan Kitwood/Getty ImagesThis article is for subscribers only.
Mind Candy, a company that was once the showpiece startup of the London tech scene and the creator of the children’s brand Moshi Monsters, will struggle to remain in business if it cannot expand revenue and renegotiate the repayment of a loan from one of its investors, the company and its auditors said Tuesday.
The company saw its revenue cut almost in half to 7.2 million pounds ($8.8 million) in 2015, according to its annual accounts filed with U.K. business registry Companies House Tuesday. Revenue had peaked at just under 47 million pounds in 2012.