Google’s Plan to Spread its AI Assistant Hits Samsung Roadblock

  • Korean company buys startup Viv to make its own digital helper
  • Android chief says phone makers ‘may want to differentiate’

The Google Pixel smartphone.

Photographer: Michael Short/Bloomberg
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Google just debuted a digital assistant, which it hopes to place inside smartphones, watches, cars and every other imaginable internet-connected device. It’s already hit a snag.

The Alphabet Inc. division launched new smartphones last week with the artificially intelligent assistant deeply embedded. It also rolled out a speaker with the feature at its core and announced plans to let other companies tie their apps and services to the assistant.