Apple Pay, Now 2 Years Old, Looks for Ways to Be More Useful
- Mobile payment service seeking to serve more transit systems
- Growing competition means finding ways to stick out in crowd
A customer uses an Apple Inc. iPhone to pay via the Apple Pay system, from their American Express Co., account, at the check-out till inside a Pret A Manger Ltd store in this arranged photograph in London, U.K., on Tuesday, July 14, 2015. Apple Inc. is making the U.K. the first market outside the U.S. for its digital-wallet system as the company fights for a place in the electronic-payments industry.
Photographer: Chris Ratcliffe/BloombergFive months after shaking hands with Apple Inc., retailer Kohl’s Corp. is starting to compete with the tech giant’s mobile-payment service Apple Pay.
For Apple, the market leader of in-store mobile payments, moves like Kohl’s are becoming increasingly familiar. Over the summer, Wal-Mart Stores Inc. rolled out its own mobile-payment service nationwide and pharmacy chain CVS Health Corp. introduced CVS Pay.