Facebook’s First Live Football Game Stars Coach Who Never Punts

  • Bleacher Report is streaming three games on Facebook Live
  • Will use drones, GoPro cameras, data sensors on players

Class 5A state championship football game with Pulaski Academy on Friday, Dec, 4, 2015, in Little Rock, Ark.

Photographer: Stephen B. Thornton/AP Photo
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The 18-to-25-year-old human is a mystery to the sports establishment. They don’t watch three-hour games on TV or buy season tickets, preferring e-sports and fantasy drafts to the perfectly executed live event.

But there are too many of them to ignore, and sports executives are eager to capture their attention. Time Warner Inc.’s Bleacher Report, not a traditional sports broadcaster, will introduce its play for the millennial sports fan on Friday, Facebook Live stream of a game at Pulaski Academy in Little Rock, a high school known for a coach who almost never punts.