Yahoo CEO Mayer Suffers New Hit to Privacy Reputation
- Carefully worded statement calls Reuters report ‘misleading’
- CEO is under increasing scrutiny ahead of Verizon deal
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Yahoo! Inc.’s embattled chief executive officer, Marissa Mayer, who last month disclosed a hack that exposed at least 500 million accounts, is facing a fresh round of questions about the company’s privacy safeguards after a report that she let the U.S. government secretly scan hundreds of millions of user e-mails.
“Their brand equity is going from bad to worse," said Sameet Sinha, an analyst at B. Riley. "You have one of the weakest Internet brand names. People are disconnecting -- now that disconnection is going to accelerate."