Philip Morris’s Cigarette Alternative Could Hit U.S. in 2017
- CEO says plan is to release product without health claims
- Company to submit FDA premarket tobacco application next year
iQOS electronic cigarettes.
Photographer: Akio Kon/BloombergThis article is for subscribers only.
Philip Morris International Inc. is set to test the market for its iQOS device -- the most advanced product to come out of its multi-billion dollar push to develop cigarette alternatives -- with a U.S. rollout as soon as next year, pushing ahead even before health regulators deem it safer than traditional smokes.