Samsung Note 7 Fires Risk Hurting Demand for Other Products
- Uproar over combusting Note 7 phones may tarnish the brand
- Much however depends on whether new complaints arise
The Long-Term Impact of the Note 7 Recall
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Kong Tse has seen first-hand how the global uproar over flammable Samsung Note 7 smartphones is playing out with consumers. The 26-year-old, who hawks devices in the warrens of Hong Kong’s Wanchai Computer Center, says sales of the company’s handsets have tumbled 30 percent since the controversy began, including the high-end S7 Edge.
“Once betrayed, eight times avoided,” says the tousle-haired salesman, invoking a local saying while leaning against the counter in a tiny shop for Well Go Telecom. “They’ve lost a lot of trust.”