Why Celebs Love This Wine Cooler, and You Should, Too
Ramona channels a 1980s buzz, without the hangover.
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Wine coolers—or at least, a wine cooler—could be making a comeback, thanks to a superb new product and fans like Kanye West.
For anyone who wasn’t of age in the 1980s, or didn’t have a good enough fake ID, you missed a fun time to drink. Attention-getting Cosmopolitans were coming into fashion; it was the golden age of Jell-O shots; and one of the most popular beverages was the wine cooler. A sweet mix of wine and soda or juice, the drink seemingly came out of nowhere in the late '70s; a decade later, it was a $1.5 billion dollar business with brands such as Bartles & Jaymes leading the way. (The ads, featuring cantakerous old guys as the spokesmen, are classics).