Pursuits

Mercedes Pads U.S. Luxury Lead as Incentives Fail to Boost BMW

  • BMW’s offers averaged $6,732 during September, TrueCar says
  • Ford’s Lincoln unit begins sales of revived Continental
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Mercedes-Benz outsold luxury-auto competitors in the U.S. in September, adding to its lead for the year as demand for its sport utility vehicles helped overcome a surge in incentive spending by BMW.

The Daimler AG unit reportedBloomberg Terminal deliveries of 29,500 vehicles last month, up 1.7 percent from a year earlier. Toyota Motor Corp.’s LexusBloomberg Terminal said sales rose 2 percent to 25,801 and BMW AG’s namesake brand postedBloomberg Terminal a 4.6 percent decline to 25,389.