To Priceline, VR Will Become Key to Millennial Travel Planning
- Young people seeking spontantious trips is changing market
- ‘The key word in the travel industry now is explore’: Gavet
This article is for subscribers only.
The future traveler to London, Paris or Jerusalem may easily plan a trip on the go, avoid changing currencies, and don augmented-reality goggles to see how the bustling alleyways of the Old City looked 200 years earlier.
This is the future imagined by Priceline Group Inc.’s Executive Vice President of Group Operations Maelle Gavet in a world where people are no longer booking tickets six months in advance, and the largest growing market of millennials arrives at a destination with only a vague notion of what they want to do.