Dillard’s Customers Love Amazon Prime: Chart
Which brick-and-mortar retailer has the most overlap with Amazon.com Inc.? The surprising answer is Dillard’s Inc., the department-store chain based in Little Rock, Arkansas. Almost two-thirds of Dillard’s customers are also members of Prime, the service that offers discount shipping and other perks to Amazon customers. The reason could be that both Amazon Prime users and Dillard’s shoppers skew young, Cowen says. Prime members have a median age of 37, while Dillard’s customers have a median of
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Which brick-and-mortar retailer has the most overlap with Amazon.com Inc.? The surprising answer is Dillard’s Inc., the department-store chain based in Little Rock, Arkansas. Almost two-thirds of Dillard’s customers are also members of Prime, the service that offers discount shipping and other perks to Amazon customers. The reason could be that both Amazon Prime users and Dillard’s shoppers skew young, Cowen says. Prime members have a median age of 37, while Dillard’s customers have a median of 35.