This Is What Millennials Actually Use Venmo For
Fewer eggplants are sent on the mobile payments app than you'd expect.
This article is for subscribers only.
Pizza. Beer. Rogue eggplant? These are the emojis, small digital images, that delineate what users of the much-beloved mobile payment app Venmo spend money on, according to a recent study of transaction descriptions.
After analyzing more than 500,000 public Venmo payments, researchers at student loan marketplace LendEdu determined that a slice of pizza and a small flying stack of money were the most frequently used emojis.