Singapore’s ‘Golden Week’ Courts China Tourists as Retail Falls
- New sale period timed to match Chinese national holiday week
- Retail sales in the city-state has slumped six straight months
Shoppers and pedestrians walk along Orchard Road in Singapore, on Wednesday, June 8, 2016.
Photographer: Ore Huiying/BloombergThis article is for subscribers only.
Singapore now has its own shopping version of Golden Week that could help woo Chinese tourists traveling abroad during a week-long national holiday in China.
Brands from Estee Lauder to Nike to Samsonite are offering discounts in the city-state starting Friday, coinciding with China’s National Day public holidays. The promotions are aimed at grabbing a slice of the more than half a billion Chinese who are expected to travel domestically and overseas for the annual holiday that starts Oct. 1.