Inside Clinton’s Quest to Lure Millennials and Shore Up Her Campaign

“Are we where we want to be? Not precisely,” says campaign strategist Joel Benenson. “But we’re confident we’ll get there.”

Team Clinton’s New Line of Millennial Persuasion

When Hillary Clinton decided to run for president, she faced a critical strategic choice. Should she tailor her message to the predominantly white working-class Americans who twice helped elect her husband—and supported her in the 2008 Democratic primaries over Barack Obama? Or should she try to piggyback on Obama’s coalition of minorities, single women, and millennials?

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