Inside Clinton’s Quest to Lure Millennials and Shore Up Her Campaign

When Hillary Clinton decided to run for president, she faced a critical strategic choice. Should she tailor her message to the predominantly white working-class Americans who twice helped elect her husband—and supported her in the 2008 Democratic primaries over Barack Obama? Or should she try to piggyback on Obama’s coalition of minorities, single women, and millennials?

Clinton chose the latter track. It’s worked, up to a point: Polls have consistently shown she’s crushing Donald Trump among black voters, Latinos, and suburban women. But she hasn’t managed to attract the overwhelming support among young people that powered Obama’s victories in 2008 and 2012. It’s not that they won’t vote, because they turned out in large numbers for Clinton’s Democratic primary challenger Bernie Sanders. It’s that, with less than six weeks to go until Election Day, they haven’t gotten excited about Clinton.