U.K.’s Mobile Habit Keeps Facebook’s Advertisers Interested
- Facebook’s head of Northern Europe discusses Brexit’s impact
- U.K. is most developed mobile commerce market in Europe
Facebook's Head of Northern Europe on Brexit's Impact
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The U.K.’s addiction to mobile apps is drawing advertiser interest to Facebook Inc., helping counter concerns about the nation’s exit from the European Union, according to a top European executive of the social media giant.
“In the next 35 minutes over a million pounds ($1.16 million) is going to be spent through mobile" in the U.K., said Steve Hatch, Facebook Inc.’s head of Northern Europe, in an interview Tuesday with Bloomberg TV’s Caroline Hyde. “The market opportunity that mobile represents in the growth of commerce just in the U.K. is pretty substantial.” he said., citing projections for mobile spending at 50 billion pounds by 2020.