Chuck Taylor Sequel Flops, Dealing Blow to Nike’s Converse Brand
- Nike-owned brand added more innovation and raised prices
- Year after debut, Chuck Taylor II is seen as a disappointment
The Numbers Don't Lie: Nike Earnings Preview
Like many sequels, the Chuck Taylor II was kind of a letdown.
With a lot of fanfare last July, Converse released a more expensive version of the classic Chuck Taylor, the first major overhaul of the world’s most iconic and best-selling sneaker. The big pitch was a more comfortable shoe, with Nike’s patented bouncy foam in the soles, and a slick new look.