Deals
Twitter Said to Start Sales Talks After Salesforce Interest
- Twitter board hires Goldman, Allen & Co. to field interest
- Acquisition talks may result in a deal in a matter of weeks
Why Would Salesforce Want to Buy Twitter?
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Twitter Inc. is holding informal talks with several potential buyers after receiving interest from Salesforce.com Inc., people familiar with the situation said.
Twitter’s board met several weeks ago after hearing from Salesforce, said the people, who asked not to be named because the information isn’t public. Twitter then hired Goldman Sachs Group Inc. and Allen & Co. to solicit other potential buyers as well as Salesforce, the people said. Salesforce didn’t make a formal offer, according to the people.