The Apple Store Line Is Dying
- Crowds subdued outside London, New York, San Francisco stores
- Supply of iPhone 7s for walk-in customers lower than expected
Apple iPhone 7 Sales Start With Scant Supplies
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The frayed scrap of paper taped to the sidewalk outside Apple Inc.’s flagship store in San Francisco’s Union Square had a simple message: $5 for photographs.
The sight of Apple fans clamoring to get the latest phone was replaced Friday by people looking to make a few bucks from their lead spot in the line. For the first time, being first through Apple store doors around the world is no guarantee of securing the top-of-the-line new iPhone. A combination of limited supply and Apple’s push toward online pre-orders meant walk-in customers were unable to buy the larger 7 Plus version.