JD Sports Leaves Ashley Trailing With ‘Astonishing’ Growth

  • U.K. sports retailer reports 66% profit gain as rival lags
  • Customers attracted to exclusive ranges from Adidas, Nike

An employee stacks Lacoste SA polo-shirts, manufactured by Lacoste SA, at a JD Sports Fashion Plc sportswear retail store on Oxford Street in London.

Photographer: Luke MacGregor/Bloomberg
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JD Sports Fashion Plc reported first-half earnings growth that showed why it has surged past Mike Ashley’s Sports Direct International Plc among U.K. athletic-gear retailers.

Underlying pretax profit jumped 66 percent to 77.4 million pounds ($103 million), the Bury, England-based company said Tuesday, an outcome described as “astonishing” by independent retail analyst Nick Bubb. The shares rose as much as 8.3 percent to a record.