How Backpacks With Attitude Hooked Beyoncé, Kevin Durant, and Your Kid
Sprayground merges sneaker culture with one-of-a-kind designs. Insolent, rude, and red-hot.
This article is for subscribers only.
It’s back to school time, but leave that sad little book-bag in the closet. There’s a hot company selling style, star-power, and street cred to wrap around junior’s shoulders. And maybe yours, too.
Flaming hundred-dollar bills cover one of the new, already sold-out backpacks from a bold label called Sprayground. Another style has rubber spikes down the spine, surrounded by lizard scales for the Godzilla look. A one-eyed Queen Elizabeth, scowling with shark’s teeth, also makes an appearance on a bag called “Trap Queen.” Whatever the design, Sprayground’s bags signal one simple ideal: rebellion.