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Apple Won’t Announce iPhone 7 Opening Weekend Sales Numbers

  • Company breaks with past practice on initial iPhone numbers
  • Supply indicates that company will sell out of iPhone 7 units
Bloomberg business news

First Look at the New iPhone 7 and iPhone 7 Plus

Apple Inc., breaking with tradition, said it won’t provide opening weekend sales numbers for new iPhone launches.

The Cupertino, California-based smartphone maker has sometimes shared early pre-order numbers and usually has announced how many iPhones were sold on the weekend after the device officially became available. The company said Thursday in a statement that it won’t continue the practice because it’s “now at a point where we know before taking the first customer pre-order that we will sell out of iPhone 7.”