Apple Won’t Announce iPhone 7 Opening Weekend Sales Numbers
- Company breaks with past practice on initial iPhone numbers
- Supply indicates that company will sell out of iPhone 7 units
First Look at the New iPhone 7 and iPhone 7 Plus
This article is for subscribers only.
Apple Inc., breaking with tradition, said it won’t provide opening weekend sales numbers for new iPhone launches.
The Cupertino, California-based smartphone maker has sometimes shared early pre-order numbers and usually has announced how many iPhones were sold on the weekend after the device officially became available. The company said Thursday in a statement that it won’t continue the practice because it’s “now at a point where we know before taking the first customer pre-order that we will sell out of iPhone 7.”