Spurned by Hershey, Mondelez Pushes Into U.S. Chocolate Market
- Snack giant to use Oreo brand to boost domestic candy sales
- Headwinds overseas have forced company to seek growth at home
Mondelez Walks Away From Takeover Talks With Hershey
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Mondelez International Inc. wanted Hershey Kisses and Reese’s Pieces. The global snack giant will have to settle for Oreo candy bars instead.
After abandoning a bid last month to acquire Hershey Co., Mondelez is making its own play for U.S. chocolate consumers. The Deerfield, Illinois-based company will roll out Oreo-branded candy bars -- already available in some countries overseas -- in an attempt to crack a domestic market where it has little presence.