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J. Crew Will Sell Through Nordstrom as Brand Seeks a Revival

  • Retailer already offers Madewell brand in 76 Nordstrom stores
  • J. Crew has suffered seven straight quarters of sales declines
Mickey Drexler

Mickey Drexler

Photographer: Marlene Awaad/Bloomberg
Updated on

J. Crew Group Inc.’s flagship chain will start selling an assortment of women’s clothes at Nordstrom Inc. stores, part of a push to revive growth at the moribund brand.

J. Crew will introduce the collection on Sept. 12 in 16 Nordstrom locations, as well as the department store’s website, according to a statement Monday. The agreement builds on an existing partnership with Nordstrom, which already sells J. Crew’s Madewell brand in 76 stores and online.