Pinterest Acquires Instapaper to Get Smarter About Articles

Users of the image-based social network look for content that reflect their interests
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Pinterest Inc. is buying Instapaper, the app that lets you save an article to read later, as it works to understand the technology behind recommending stories for people.

The acquisition of Instapaper, which has expertise in saving, curating and analyzing articles, aligns with Pinterest's goal to provide content that fits users' interests, the company said in a statement. Pinterest declined to comment on a price for the deal.