At noon on Thursday, Aug. 11, the line outside Eataly NYC Downtown stretched a thousand people long, down three floors and out into the street.
Day One of the 45,000-square-foot, $39 million project on the third floor of 4 World Trade Center could have been more popular only if Olympic gymnast Simone Biles had somersaulted in. I arrived around 2 p.m. (partner Alex Saper estimated that I was somewhere around the 5,000th customer), grabbed a map from the woman who was handing them out fast and furiously at the entrance, and walked around.