Photographer: Chris Ratcliffe/Bloomberg

U.K. Grocer Morrison Cuts Prices to Counter Brexit Concerns

  • Cost of 1,045 items to be reduced by average of 18 percent
  • Latest round in battle among U.K. supermarkets, discounters

Wm Morrison Supermarkets Plc is cutting the prices of 1,045 items by an average of 18 percent in a bid to squelch fears that the U.K.’s vote to leave the European Union will lift shoppers’ bills.

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