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How Your Local TV Station Is Cashing In on Politics

Local TV news viewership is falling, but broadcasters are adding hours anyway to chase campaign ad revenue.

About a year ago, Cleveland’s Fox affiliate, WJW, added an extra half-hour of news starting at 4 a.m. That brought the total of live, local programming to 12-and-a-half hours a day—and more than 14 hours including repeats. “During the time you’re awake, pretty much we’re in local news,” says WJW general manager Paul Perozeni.

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