WWE Gets Streaming Boost as Wrestling Fans Subscribe

  • Online network had about 1.52m average subscribers in Q2
  • Figure slightly exceeds forecast, analysts’ estimates
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World Wrestling Entertainment Inc. now has about 1.52 million WrestleManiacs signed up for its $9.99-a-month online package, solidifying its place in the ranks of the biggest streaming-video services in the U.S.

The figure, which represents average subscribers over the second quarter, slightly exceeded the company’s forecasts and analysts’ estimates and was up 25 percent from a year earlier, according to a statement Thursday. It shows that demand for a niche video service can be viable for entertainment companies with a loyal following.