Twitter’s New Deals With MLB, NHL Sharpen Focus on Live Video
- Executives promised that NFL deal would spark others
- Twitter expects to share ad revenue alongside sports video
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Twitter is not the first place people think to watch sports. It’s probably not the second or third. But the company is in a hurry to change that.
Best known as a site for posting 140-character messages, Twitter Inc. today announced another pair of deals with professional leagues to live-stream games and behind-the-scenes content. At a time to be determined later, according to the official announcement, Major League Baseball and the National Hockey League will bring out-of-network games to Twitter.