Trump Haters Bring Potential Windfall to Urban Outfitters
- Major retailers typically steer clear of political campaigns
- The chain’s Trump-bashing shirts were temporarily sold out
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Urban Outfitters Inc. is capitalizing on a tumultuous presidential election by violating the unwritten rule of retail: never get political.
The company, which has a history selling controversial items, is offering a range of merchandise bashing Donald Trump, the presumptive Republican nominee. That includes a T-shirt emblazoned with the slogan “IDK NOT TRUMP THO.” The shirts are exclusive to Urban Outfitters, and the phrase -- texting shorthand for “I don’t know. Not Trump, though” -- is also available on a mug or sticker.