SB Nation Expands Into Radio Programming With Gow Media Accord
- Vox online sports brand to develop podcasts, talk-style shows
- Gow’s Yahoo Sports Radio to be renamed as part of arrangement
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SB Nation, Vox Media Inc.’s online site for sports fans, is expanding into radio through a partnership with Gow Media LLC, which is ditching its Yahoo Sports Radio brand.
The new SB Nation Radio will create audio programming that will be available at SBNation.com and go out to 500 terrestrial and satellite stations affiliated with Gow, the companies said Monday in a statement. Content also will be carried on Sirius XM Holdings Inc. and other platforms, they said.