Gamestop Jumps Most in More Than a Year on Pokemon Sales Boost
- Pokemon Go players going to Gamestop stores that are ‘gyms’
- Sales of Pokemon merchandise up ‘significantly,’ says CEO
Pokémon Fever Makes Market History
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Shares of Gamestop Corp. rose the most in more than a year after Chief Executive Officer Paul Raines told CNBC that sales were up 100 percent in 462 stores that are “gyms” in the Pokemon Go app.
Raines also said that Pokemon merchandise is up “significantly across the board.” Gamestop is the largest distributor of Pokemon video games and collectibles, he said. Pokemon Go, released earlier this month by Nintendo Co., allows players to battle other teams in physical locations called gyms.