Startup Backed by Kodak, Alibaba Fights Fakes With Invisible Ink
- EApeiron’s markers keep products traceable over supply chain
- Counterfeit goods accounted for $461 billion globally in 2013
at the 2012 International Consumer Electronics Show (CES) in Las Vegas, Nevada, U.S., on Thursday, Jan. 12, 2012. The 2012 CES trade show features 2,700 global technology companies presenting consumer tech products and is expected to draw over 140,000 attendees.
Photographer: Daniel Acker/BloombergThis article is for subscribers only.
The film cameras that built Eastman Kodak Co. in 1888 are long gone, yet the company’s imprint may soon be embedded on products from shoes to cigarettes.
Kodak, supplying hundreds of patents, research and history, is behind a startup working to combat counterfeiting with a technology that places an invisible, digitally traceable marker on products to ensure they are authentic.