Even Novelty Bakeries Soar as Pokemon Fever Boosts Japan Stocks
- Nintendo’s new game spurs buying of broadcasters, rural banks
- This ‘amusing’ trend will calm down soon, Mizuho Asset says
People take photographs of performers dressed as Pikachu, a character from Nintendo's Pokemon game. Pokemon Go will be available on Apple Inc. iPhones and Google Android devices.
Photographer: Noriko Hayashi/BloombergThis article is for subscribers only.
Bread makers, television broadcasters, toy companies and regional banks: these are just some of Tokyo traders’ favorite stocks this week, all thanks to Pokemon.
The craze surrounding the mobile game Pokemon Go has spread far beyond its maker Nintendo Co., which surged more than 90 percent in Tokyo since the app’s launch on July 6, and on Friday recorded the highest turnover for any Topix index stock on a given day this century. The hype also spurred rallies in companies even loosely related to the little pocket monsters’ resurgence.