What’s ‘All Natural’ Meat? Hormel Is About to Find Out

Consumer protection laws are invoked in a lawsuit over an advertising campaign.
Photographer: Daniel Acker/Bloomberg
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Never has it been quite so complicated to pick out the best deli meat, a point made rather dryly last year in a commercial for Applegate Farms, the largest natural and organic meat company in the U.S.

“Is it all natural?” a woman asks a supermarket clerk—a bodybuilder in a cow costume—about turkey in the deli case.