Pursuits
Sony Hikes Sales, Margin Goals for Games Ahead of VR Launch
- Games and networks services remain the biggest growth drivers
- VR will go beyond games and draw from enterainment portfolio
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Sony Corp. expects the profitability of its games division to rise as the Japanese company prepares to launch a virtual-reality headset to complement its PlayStation and streaming services.
The company is targeting an operating profit margin of 8 to 10 percent for its games and network services division in the year ending March 2018, up from 5 to 6 percent previously. It raised its target for revenue at that unit to between 1.8 trillion yen ($17.6 billion) and 1.9 trillion yen, up from 1.4 trillion yen to 1.6 trillion yen previously.