Photographer: Vittorio Zunino Celotto/Getty Images

Major Milan Designers Want the Fanny Pack to Come Back in Style

And they will probably make it happen, so here's what you need to know.

Designers have tried over the past few seasons to bring back the fanny pack. Despite their best efforts and reinvention of this tried-and-true accessory, men have not taken the bait. Could this time around be different?

During Milan fashion week this month, brands such as Ferragamo, Canali, and Versace put forward upscale versions of this '90s staple that, in some cases, looked different enough from the original that they may do a better job of persuading male shoppers that it's a forward-looking accessory.

MILAN, ITALY - JUNE 18: A model walks the runway at the Versace show during Milan Men's Fashion Week Spring/Summer 2017 on June 18, 2016 in Milan, Italy. (Photo by Victor VIRGILE/Gamma-Rapho via Getty Images)
Versace showed a fanny pack as a belt for an outerwear look.
Photographer: Victor VIRGILE/Gamma-Rapho via Getty Images

This season, almost every men’s runway collection either focused or lent itself to travel: Prada had technicolored hikers, Moncler Gamme Bleu’s models could have been mistaken for American Boy Scouts, and Gucci’s collection took us on a journey of fantastic world adventures. The appearance of fanny packs was a logical next step: When you are traveling, you need to carry things, right?

A fanny pack from MSGM.
A fanny pack from MSGM.
Photographer: Estrop/Getty Images

As for the packs themselves, MSGM escaped the geek clichés by throwing its model over a shoulder and drawing inspiration from '90s teenage partiers.

Two fanny packs that appeared at the Ferragamo show.
Two fanny packs that appeared at the Ferragamo show.
Photographer (from left): Vittorio Zunino Celotto/Getty Images; Filippo Monteforte/AFP/Getty Images

Ferragamo showed effortless, sophisticated, oversized canvas bags worn at the hip. They had a luxurious and polished feel. Although not all collections got it entirely right, enough of them did to make clear that fanny packs are beloved by fashion insiders, who will keep trying to find any way to get them back onto men out in the world. 

A model presents a creation for fashion house Canali during the Men's Spring - Summer 2017 fashion shows, on June 18, 2016 in Milan.  AFP PHOTO / GIUSEPPE CACACE / AFP / GIUSEPPE CACACE        (Photo credit should read GIUSEPPE CACACE/AFP/Getty Images)

A severe fanny pack appeared at Canali. 

Photographer: Gisueppe Cacace/AFP/Getty Images
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