Major Milan Designers Want the Fanny Pack to Come Back in Style
Designers have tried over the past few seasons to bring back the fanny pack. Despite their best efforts and reinvention of this tried-and-true accessory, men have not taken the bait. Could this time around be different?
During Milan fashion week this month, brands such as Ferragamo, Canali, and Versace put forward upscale versions of this '90s staple that, in some cases, looked different enough from the original that they may do a better job of persuading male shoppers that it's a forward-looking accessory.
This season, almost every men’s runway collection either focused or lent itself to travel: Prada had technicolored hikers, Moncler Gamme Bleu’s models could have been mistaken for American Boy Scouts, and Gucci’s collection took us on a journey of fantastic world adventures. The appearance of fanny packs was a logical next step: When you are traveling, you need to carry things, right?
As for the packs themselves, MSGM escaped the geek clichés by throwing its model over a shoulder and drawing inspiration from '90s teenage partiers.
Ferragamo showed effortless, sophisticated, oversized canvas bags worn at the hip. They had a luxurious and polished feel. Although not all collections got it entirely right, enough of them did to make clear that fanny packs are beloved by fashion insiders, who will keep trying to find any way to get them back onto men out in the world.