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Barnes & Noble’s New Comeback Plan: Alcohol-Serving Restaurants

  • Bookstore chain names executive to run restaurant group
  • Shares jump after long-struggling company gives outlook
relates to Barnes & Noble’s New Comeback Plan: Alcohol-Serving Restaurants

Barnes & Noble Inc. has a plan to enliven the slumping bookstore chain: adding restaurants that serve beer and wine.

On Thursday, the company appointed Chief Operating Officer Jaime Carey to the head of a newly created restaurant group, and discussed plans to open four new concept stores with eateries attached. The idea is to build on Barnes & Noble’s push into other non-book areas, such as the sale of toys, gifts and vinyl records.