Pursuits
Vice Expands Edgy TV Globally With Deals in Over 50 Countries
- Youth-oriented programs to air in Africa, Middle East, Asia
- Deals include programming for TV, online and mobile phone
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Vice Media Inc. is expanding into territories including India and the Middle East as the producer of bold cultural programming hunts for new audiences for its shows on music, food and drugs targeting younger viewers.
Vice unveiled deals to enter or expand in 51 countries Wednesday at the Cannes Lions Advertising Festival in France. The push ranges from a 24-hour TV channel in Australia and New Zealand to a venture in Africa, Chief Executive Officer Shane Smith said at a news conference. Vice will also work with Groupe V Media to launch the Viceland channel in Quebec and French-speaking Canada.