Uber Lets You Hail a Helicopter in Brazil for $63

The thunderous chop of helicopter blades echoes from the glassy facades of skyscrapers as top bank executives return from weekend beach jaunts. The ear-splitting migration is heard most Sundays in the financial district of São Paulo, South America's biggest metropolis. But if Uber has its way, helicopter commutes will no longer be exclusively for Brazil's most elite financiers.

The San Francisco-based ride-hailing company has chosen this congested financial hub of 20 million people to test its helicopter service, appropriately named UberCopter. The company has toyed with helicopters during events such as the Cannes Film Festival, but São Paulo represents the first time UberCopter has gone live full-time, according to Gui Telles, Uber's Brazil manager.