Snapchat Will Show Ads From Verizon, Warner in ‘Stories’
- New Snap Ad format introduces interstitial ads between Stories
- Startup will soon test the advertisements with about 10 brands
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Snapchat Inc. said it will soon introduce advertisements that play between users’ Stories, monetizing one of the messaging app’s most popular features.
The new Snap Ad format allows advertisers to show a 10-second vertical video while users are watching a feed of photos and video posted by their friends. The ads will appear between Stories from different users, rather than interrupting a friend’s daily update.