Deals
Johnson & Johnson to Buy Vogue Hair Care for $3.3 Billion
- Vogue is jointly owned by founder and private equity Carlyle
- J&J adds brands like OGX, Proganix and Maui Moisture
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Johnson & Johnson is making its biggest acquisition in four years with the $3.3 billion agreement to purchase closely held hair-care company Vogue International, in an effort to accelerate growth at its smallest unit, the consumer division.
While most of J&J makes most of its sales from drugs or medical devices, the health-care giant has a long history in consumer products, with storied brands such as its baby-care line, Band-Aid bandages, Listerine oral care and Neutrogena hand cream. The purchase will add brands such as OGX shampoos and conditioners, as well as the FX, Proganix and Maui Moisture lines.