Hershey Chases the Protein Craze With Beef Jerky

  • Candy company faces falling U.S. chocolate consumption
  • American icon turns to high-protein snacks to fill gap

Why Hershey Is Turning to Beef Jerky

Hershey, Pennsylvania, smells like chocolate. The streetlamps are shaped like Hershey Kisses, and its roads bear names like Cocoa Avenue.

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