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Hershey Chases the Protein Craze With Beef Jerky

  • Candy company faces falling U.S. chocolate consumption
  • American icon turns to high-protein snacks to fill gap
Bloomberg business news

Why Hershey Is Turning to Beef Jerky

Hershey, Pennsylvania, smells like chocolate. The streetlamps are shaped like Hershey Kisses, and its roads bear names like Cocoa Avenue.

So it’s a bit strange that Hershey Co., the iconic 122-year-old candy giant whose annual revenue swelled to more than $7 billion selling chocolate with peanut butter, chocolate with almonds, and just plain chocolate, would be staking so much of its future on a snack that’s not chocolate.